COMMUTING IN BOSTON
What type of space is a car? What activities do people do during their commutes?
And how might connected car technology make those activities easier and safer?
An international mobile technology company wanted to introduce connected car technology to North American drivers. My team and I honed in on commuter behavior in the Greater Boston area.
MY ROLE IN THE PROJECT
Screened and recruited 8 interviewees
Designed and conducted interviews in a two person research team
Joined interviewees on their morning and evening commutes – which involved school drop-offs, carpooling, using rideshare, running errands, and taking public transport
Analyzed and synthesized data into insights
Ideated on product concepts, features, and basic form factor based on insights
Storyboarded and wrote use case scenarios
RESEARCH FINDINGS AND DESIGN RECOMMENDATIONS ARE STILL COVERED BY NDA