COMMUTING IN BOSTON

What type of space is a car? What activities do people do during their commutes?

And how might connected car technology make those activities easier and safer?

IN BRIEF

An international mobile technology company wanted to introduce connected car technology to North American drivers. My team and I honed in on commuter behavior in the Greater Boston area.

MY ROLE IN THE PROJECT

User Research

  • Screened and recruited 8 interviewees

  • Designed and conducted interviews in a two person research team

  • Joined interviewees on their morning and evening commutes – which involved school drop-offs, carpooling, using rideshare, running errands, and taking public transport

  • Analyzed and synthesized data into insights

Design

  • Ideated on product concepts, features, and basic form factor based on insights

  • Storyboarded and wrote use case scenarios

RESEARCH FINDINGS AND DESIGN RECOMMENDATIONS ARE STILL COVERED BY NDA

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